Rick Caniglia

Traditionally professional services type businesses relied heavily on being considered an expert in the field. That was yesterday. Today, because customers have access to a mountain of information about everything in the world, they come to you pre-primed with a lot of information about the product or service that you are offering, what they want, …

We all know that apples are available all year round. Oranges also form part a greengrocer’s standard year-round stock item. But apples and oranges are not locally harvested year-round. For apples to be available 12 months of the year, they are picked at harvest time, and then stored in nitrogen cold stores – this is …

Your customers are a fickle bunch. Your job is to make doing business with you as easy as possible. Start putting up barriers and you are asking your customers to seek the same product or service elsewhere. There are a few basic items, besides your goods and services, that your customers want. These are: You …