Content Creator, Coach, Author
Although the title may suggest it, this is not about selling dipsticks or selling to dipsticks, although the possibility of exploring this further appeals to me the more I re-read the title. Dipstick selling is the processes of periodically interrogating your customer to make sure they are still following your sales pitch – much like …
The closer you are to a product or service the more difficult it is to become objective about it. It’s like a Funny Looking Kid (FLK) – the parents will always love him (or her) even if the rest of the world thing that he has a good face for radio (apologies to all the …
The old adage that you will find love when you are not looking for it is soooooo true here. Same applies to making money. If you are desperate to make a fortune, then you may fail. I am not saying that you should not be driven; far from it. You need to have a goal. …
No, not the Crime and Corruption Commission – you have bigger problems if you are reading this to get tips on how to manage CCC investigations; CCC really stands for: COMMITMENT CONSISTENT CONFIDENCE Commitment means allocating resources to the plan and let it run its course. Just as a farmer does not harvest a crop …
Not too long ago, Assistant Professor of Psychology at Princeton, Johannes Haushofer created his CV of Failures. This CV went viral. Based on Johannes’s CV of Failure, Lucy Kellaway (The Financial Review, 24 May 2016) created and analysed her own CV of Failure. The analysis showed that, like Johannes, her CV was in fact littered …
We are conditioned from an early age that good performance is rewarded. It happened to us as children, as adults we do it, and we use it to teach our pets. Rewards are not really bribes, unless the intent is there to alter a behaviour or to expect a favour in return. Rewards are there …
Regardless if you have an online presence, a bricks and mortar shop, or a combination of both, the customer experience, as they navigate through your offerings, needs to be aimed high. You want your customers to return because they enjoyed the experience. On the top of customer experience complaints is payment methods. As illegal as …
Who doesn’t like a party? It’s generally not difficult to identify marketing opportunities; event associations are classic examples – something related to the end of financial year, a local, national, or international holiday (like Christmas or Ramadan), some other date related event, an occasion related opportunity, seasonal changes, etc. There are hundreds, and the more …
Marketing inspiration can come from a variety of sources. Sometimes your product or service will dictate the marketing campaign, sometimes it will come to you at night or when performing an unrelated piece of work, it may come during a brain storming session, or it may come from an external agency. Very few ideas are …
There has been at least one previous post about greeting your customers either in person, across the counter or over the phone. This greeting needs to be sincere and the delivery needs to be consistent across all touchpoints and across all staff levels and roles. Just as important as the greeting is the Thank You. …