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If you have sat in a marketing class or have attended a marketing seminar, lecture, talk, webinar, etc you will have heard the following mantra: CALL TO ACTION. It may not appear to be uber important to your marketing activities, but without a call to action of some sort, then it is difficult to measure …
Who doesn’t love a celebration? There is something extra special about your own special day. If you have been following some of the previous blog entries, the concept of gathering information about your customers is an important task that all retailers should actively perform as part of daily operations. Analysis of the collected data can …
Deep down inside most of us, we harbour desires and ambitions of being unique, innovative; a trend setter. We should not abandon these personal attributes. This is what drives progress – being able to see something that others don’t, being the first with a new service or product, creating new processes that capitalise on efficiency, …
Like it or not the biggest international sporting event is generally the Olympics. There will be massive saturation on at least one network television station, Olympic mentions on all the other network stations, plus huge online and print media coverage. Your customers will be bombarded with the Olympics and Olympic related events in the leadup …
It wasn’t all the long ago that the telephone was an advertisers go to item. It has lost a little flair and customers are a little bit less accepting to marketing over the phone. There are a few reasons for this; overseas call centres, persistent (harassing) techniques, perceived invasion of privacy, etc. It’s a pretty …
As the children’s book goes, the little train tried and tried until it succeeded. It’s a nice story, usually packaged with some lovely illustrations, but fairly targeted to children – or is it? The underlying story is to never give up – this not only applies to children and adulthood, but also to business and …
Who doesn’t love a celebration? There is something extra special about your own special day. If you have been following some of the previous blog entries, the concept of gathering information about your customers is an important task that all retailers should actively perform as part of daily operations. Analysis of the collected data can …
Although the world is increasingly more connected to the Internet Of Things (IOT) or Internet Of Everything (IOE) and online connections will become more mainstream, there are still a number of non-electronic promotion techniques that work. Some of these techniques can be more effective in conveying a message, and more importantly in the area of …
OK, this sounds a bit competitive, and maybe a tad aggressive – it is not however as brutal as it sounds. If you are an MMA fighter (aren’t we all), the advantage happens when you have your competitor in exactly the position you want them to be. In sales and marketing, it’s the same, except …