Content Creator, Coach, Author
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It wasn’t all the long ago that the telephone was an advertisers go to item. It has lost a little flair and customers are a little bit less accepting to marketing over the phone. There are a few reasons for this; overseas call centres, persistent (harassing) techniques, perceived invasion of privacy, etc. It’s a pretty …
As the children’s book goes, the little train tried and tried until it succeeded. It’s a nice story, usually packaged with some lovely illustrations, but fairly targeted to children – or is it? The underlying story is to never give up – this not only applies to children and adulthood, but also to business and …
Who doesn’t love a celebration? There is something extra special about your own special day. If you have been following some of the previous blog entries, the concept of gathering information about your customers is an important task that all retailers should actively perform as part of daily operations. Analysis of the collected data can …
The best engineers are those that can solve the hard problems. The best general practitioners are those that can treat a wide range of conditions. The best retailers are those that are experts in their products. Hold on, did I just hear a collective argh from the sales schools? Shouldn’t the best retailers be the …
Your products need to be matched to your customers. There is little call for gas heaters in the tropics, consequently it will be difficult to find a retail outlet selling gas heaters in Bali, likewise, jumpers and long johns will be slow sellers. It can be a thin line between bringing an innovative new and …