Content Creator, Coach, Author
Browsing Month
The print media is working through a number of challenges; the industry is changing, there is a fair amount of major player consolidation and printing presses are increasingly reducing the number of titles being fed through them. But, in spite of all this gloom and doom, the print media is transforming itself, its content sources, …
I must admit that there was some time between when I penned this as a blog point to when I actually sat down to write it. As a consequence, time has altered what was as clear as day when I had the idea to something that can be interpreted a few different ways. Although conceptually …
If you have sat in a marketing class or have attended a marketing seminar, lecture, talk, webinar, etc you will have heard the following mantra: CALL TO ACTION. It may not appear to be uber important to your marketing activities, but without a call to action of some sort, then it is difficult to measure …
Everyone likes a story. You can take this idea down a few different paths. Tell your story: From embryotic beginnings where late nights were the norm; where coding was done whilst travelling to and from work on the train; where it seemed that market research was the main business activity, to this thriving business with …