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Regardless if you have an online presence, a bricks and mortar shop, or a combination of both, the customer experience, as they navigate through your offerings, needs to be aimed high. You want your customers to return because they enjoyed the experience. On the top of customer experience complaints is payment methods. As illegal as …
Who doesn’t like a party? It’s generally not difficult to identify marketing opportunities; event associations are classic examples – something related to the end of financial year, a local, national, or international holiday (like Christmas or Ramadan), some other date related event, an occasion related opportunity, seasonal changes, etc. There are hundreds, and the more …
Marketing inspiration can come from a variety of sources. Sometimes your product or service will dictate the marketing campaign, sometimes it will come to you at night or when performing an unrelated piece of work, it may come during a brain storming session, or it may come from an external agency. Very few ideas are …
There has been at least one previous post about greeting your customers either in person, across the counter or over the phone. This greeting needs to be sincere and the delivery needs to be consistent across all touchpoints and across all staff levels and roles. Just as important as the greeting is the Thank You. …
The audit word always strikes fear into the hearts of business people; well it does to me. But an audit really just means the review of a process or system to ensure that it complies with documented guidelines or rules. It is not always about a Tax or IRS review. In the case of advertising …
I think that the general rule of thumb is that you spend 10% of your profits on Marketing and Advertising exercises. It’s pretty obvious that a 15 second television ad will last for 15 seconds, but for the same amount of money you could advertise on a roadside billboard for one month. Because we are …