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SURVEYS AND FEEDBACK

Surveys are employed to achieve a number of outcomes; primarily they are an important feedback loop that formalises somewhat your performance against customer expectations. It is by no means the only feedback look but is it generally considered the most formal and measurable of the available feedback mechanisms. Another secondary use of surveys is as …

HAMMER HOME THE ADVANTAGE

OK, this sounds a bit competitive, and maybe a tad aggressive – it is not however as brutal as it sounds. If you are an MMA fighter (aren’t we all), the advantage happens when you have your competitor in exactly the position you want them to be. In sales and marketing, it’s the same, except …