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The incidence of high blood pressure has increased across this generation. The use of portable electronic devices has also increased across this generation. Therefore portable electronic devices must cause high blood pressure. Hmmmmm, hardly. But this is the concept of Fuzzy Logic. Obscure correlations occur everywhere, and usually, the more obscure the correlation is the …
Like music riffs, it is becoming increasingly difficult to create unique advertisements. There are not a lot of angles that have not already been explored for different goods and services. This is a continuing trend across different industries. Sure innovation is not dead and when you see it the message sticks, is memorable, and is …
You will use multiple communication channels, and the message that you communicate will be the same albeit maybe with different words or images or video. Frequently we can become so consumed with the wording on a brochure or mailer or letter that we develop perfection procrastination. Perfection procrastination is a state that develops when the …
Yes sir, it is doing the backstroke. Do you know how to handle complaints? Are your staff trained to handle complaints? We have covered this before. Customer feedback is uber important. Consumer complaints are the nuggets of gold in the feedback river…. And like normal nuggets of gold, complaints should be treasured once found. It …