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You have heard the saying that teenagers today have large disposable incomes – certainly more than I ever had as a pimply teenager. But unless you target this market, then enticing this demographic group to spend big with you will probably not happen. Kids now days just don’t spend their money on haberdashery. You do …
Do you know your catchment area demographics? Does your area predominantly consist of young families, retirees, established households? What is the home ownership ratio? What sort of building approvals currently in place? What are homes sales like? Is the area going through any infill development? How transient is the population? What is the nationality percentage …
Gathering information about your competitors is easier than you think, and you can do this without a hint of espionage, or needing to call in the services of MI5, the CIA, KGB, or any other secret organisation. In fact, if you know where to look, then important operational information about your competitor is freely and …
Many years ago I purchased a near new used car from Scuderia Veloce Motors in Canberra. I don’t know if they still exist, but they did promote themselves as a better class of car yard, stocking many European brands including Volvo. I recall we purchased a Ford Laser station wagon. Not the sort of car …