Content Creator, Coach, Author
Like music riffs, it is becoming increasingly difficult to create unique advertisements. There are not a lot of angles that have not already been explored for different goods and services. This is a continuing trend across different industries. Sure innovation is not dead and when you see it the message sticks, is memorable, and is …
You will use multiple communication channels, and the message that you communicate will be the same albeit maybe with different words or images or video. Frequently we can become so consumed with the wording on a brochure or mailer or letter that we develop perfection procrastination. Perfection procrastination is a state that develops when the …
Yes sir, it is doing the backstroke. Do you know how to handle complaints? Are your staff trained to handle complaints? We have covered this before. Customer feedback is uber important. Consumer complaints are the nuggets of gold in the feedback river…. And like normal nuggets of gold, complaints should be treasured once found. It …
Funneling is frequently used as part of business development. This is where a number of opportunities are identified and the business development process is assigned to them. For example, out of 200 leads some (maybe 50) may progress to strong leads and then a percentage of these (maybe 5) would result in actual sales. Technology …
Rome was not built in a day, but it was just about flattened in one. Growing your business is a fine balancing act. Sure we all want to have exponential growth, but all too frequently, this growth curve is not sustainable and things tend to implode quickly. The absolute classic business killer is cash flow. …
I have written about this in the past and there are future posts that will touch on this again; basically, there are significant advantages to monitor and maybe replicate what your industry leaders are doing. A small family run corner store does not need to invest significant resources to see where the industry is heading; …
When I was much younger, the term business intelligence evoked images of industrial espionage which usually contained a Mission Impossible type scene. My vision could not have been further from the truth. Business Intelligence is a complex subject and this blog entry will hardly do it justice, however, we will try and scratch the surface …
Sales incentives, such as packaged deals, time limited price discounts, finance offers, etc are designed with two main aims in mind: You want to influence a customer to purchase now from you, and You want market capitalisation via an awareness campaign but ultimately you would prefer to eliminate your competitors influence. And that is fine …
Felix, from The Odd Couple, got it right: Never assume otherwise you will make an ASS out of U and ME. An assumption is a conclusion that one makes based on no or little information. Some assumptions might be correct, but unless you can somehow verify or collaborate what you are assuming, then there is …
External Quarterly Reviews work as a great grounding or as a valuable validation tool. The results of an external review can go either way and the results may be a total surprise. I have previously mentioned that the closer that you are to a product or service the harder it is to see the failure …