Content Creator, Coach, Author
We have written a swag of posts that cover aspects of sales and marketing. Some of it has been in-depth, some superficial, some targeted and some general in nature. The common point has always looked at a common theme or action or idea that can be implemented. The information has been largely industry generic but …
Pricing can be a difficult concept to master. There are a number of schools of thought that come into play. We will have a look at a couple of them here as they all have advantages and disadvantages and some are better suited to different market. We will also have a look at influencing factors …
It wasn’t all the long ago that the telephone was an advertisers go to item. It has lost a little flair and customers are a little bit less accepting to marketing over the phone. There are a few reasons for this; overseas call centres, persistent (harassing) techniques, perceived invasion of privacy, etc. It’s a pretty …
As the children’s book goes, the little train tried and tried until it succeeded. It’s a nice story, usually packaged with some lovely illustrations, but fairly targeted to children – or is it? The underlying story is to never give up – this not only applies to children and adulthood, but also to business and …
Who doesn’t love a celebration? There is something extra special about your own special day. If you have been following some of the previous blog entries, the concept of gathering information about your customers is an important task that all retailers should actively perform as part of daily operations. Analysis of the collected data can …
The best engineers are those that can solve the hard problems. The best general practitioners are those that can treat a wide range of conditions. The best retailers are those that are experts in their products. Hold on, did I just hear a collective argh from the sales schools? Shouldn’t the best retailers be the …
Your products need to be matched to your customers. There is little call for gas heaters in the tropics, consequently it will be difficult to find a retail outlet selling gas heaters in Bali, likewise, jumpers and long johns will be slow sellers. It can be a thin line between bringing an innovative new and …
Although the world is increasingly more connected to the Internet Of Things (IOT) or Internet Of Everything (IOE) and online connections will become more mainstream, there are still a number of non-electronic promotion techniques that work. Some of these techniques can be more effective in conveying a message, and more importantly in the area of …
Surveys are employed to achieve a number of outcomes; primarily they are an important feedback loop that formalises somewhat your performance against customer expectations. It is by no means the only feedback look but is it generally considered the most formal and measurable of the available feedback mechanisms. Another secondary use of surveys is as …
OK, this sounds a bit competitive, and maybe a tad aggressive – it is not however as brutal as it sounds. If you are an MMA fighter (aren’t we all), the advantage happens when you have your competitor in exactly the position you want them to be. In sales and marketing, it’s the same, except …