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You have heard the saying that teenagers today have large disposable incomes – certainly more than I ever had as a pimply teenager. But unless you target this market, then enticing this demographic group to spend big with you will probably not happen. Kids now days just don’t spend their money on haberdashery. You do …
Do you know your catchment area demographics? Does your area predominantly consist of young families, retirees, established households? What is the home ownership ratio? What sort of building approvals currently in place? What are homes sales like? Is the area going through any infill development? How transient is the population? What is the nationality percentage …
Like music riffs, it is becoming increasingly difficult to create unique advertisements. There are not a lot of angles that have not already been explored for different goods and services. This is a continuing trend across different industries. Sure innovation is not dead and when you see it the message sticks, is memorable, and is …
You will use multiple communication channels, and the message that you communicate will be the same albeit maybe with different words or images or video. Frequently we can become so consumed with the wording on a brochure or mailer or letter that we develop perfection procrastination. Perfection procrastination is a state that develops when the …
If you have sat in a marketing class or have attended a marketing seminar, lecture, talk, webinar, etc you will have heard the following mantra: CALL TO ACTION. It may not appear to be uber important to your marketing activities, but without a call to action of some sort, then it is difficult to measure …