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Traditionally professional services type businesses relied heavily on being considered an expert in the field. That was yesterday. Today, because customers have access to a mountain of information about everything in the world, they come to you pre-primed with a lot of information about the product or service that you are offering, what they want, …
Your customers are a fickle bunch. Your job is to make doing business with you as easy as possible. Start putting up barriers and you are asking your customers to seek the same product or service elsewhere. There are a few basic items, besides your goods and services, that your customers want. These are: You …
You have heard the saying that teenagers today have large disposable incomes – certainly more than I ever had as a pimply teenager. But unless you target this market, then enticing this demographic group to spend big with you will probably not happen. Kids now days just don’t spend their money on haberdashery. You do …
Do you know your catchment area demographics? Does your area predominantly consist of young families, retirees, established households? What is the home ownership ratio? What sort of building approvals currently in place? What are homes sales like? Is the area going through any infill development? How transient is the population? What is the nationality percentage …
Many years ago I purchased a near new used car from Scuderia Veloce Motors in Canberra. I don’t know if they still exist, but they did promote themselves as a better class of car yard, stocking many European brands including Volvo. I recall we purchased a Ford Laser station wagon. Not the sort of car …
Yes sir, it is doing the backstroke. Do you know how to handle complaints? Are your staff trained to handle complaints? We have covered this before. Customer feedback is uber important. Consumer complaints are the nuggets of gold in the feedback river…. And like normal nuggets of gold, complaints should be treasured once found. It …
I have written about this in the past and there are future posts that will touch on this again; basically, there are significant advantages to monitor and maybe replicate what your industry leaders are doing. A small family run corner store does not need to invest significant resources to see where the industry is heading; …
Felix, from The Odd Couple, got it right: Never assume otherwise you will make an ASS out of U and ME. An assumption is a conclusion that one makes based on no or little information. Some assumptions might be correct, but unless you can somehow verify or collaborate what you are assuming, then there is …
The old adage that you will find love when you are not looking for it is soooooo true here. Same applies to making money. If you are desperate to make a fortune, then you may fail. I am not saying that you should not be driven; far from it. You need to have a goal. …
We are conditioned from an early age that good performance is rewarded. It happened to us as children, as adults we do it, and we use it to teach our pets. Rewards are not really bribes, unless the intent is there to alter a behaviour or to expect a favour in return. Rewards are there …