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Regardless if you have an online presence, a bricks and mortar shop, or a combination of both, the customer experience, as they navigate through your offerings, needs to be aimed high. You want your customers to return because they enjoyed the experience. On the top of customer experience complaints is payment methods. As illegal as …
Who doesn’t like a party? It’s generally not difficult to identify marketing opportunities; event associations are classic examples – something related to the end of financial year, a local, national, or international holiday (like Christmas or Ramadan), some other date related event, an occasion related opportunity, seasonal changes, etc. There are hundreds, and the more …
Marketing inspiration can come from a variety of sources. Sometimes your product or service will dictate the marketing campaign, sometimes it will come to you at night or when performing an unrelated piece of work, it may come during a brain storming session, or it may come from an external agency. Very few ideas are …
There has been at least one previous post about greeting your customers either in person, across the counter or over the phone. This greeting needs to be sincere and the delivery needs to be consistent across all touchpoints and across all staff levels and roles. Just as important as the greeting is the Thank You. …
Everyone likes a story. You can take this idea down a few different paths. Tell your story: From embryotic beginnings where late nights were the norm; where coding was done whilst travelling to and from work on the train; where it seemed that market research was the main business activity, to this thriving business with …
Your business is an extension of you. How it is shaped, its colours, it process and feel; it is you – like it or not. Your personality will come out through your business and land smack onto your customers. So if you are a miserable SOB, don’t expect success unless your business is ideal in …
Surveys are employed to achieve a number of outcomes; primarily they are an important feedback loop that formalises somewhat your performance against customer expectations. It is by no means the only feedback look but is it generally considered the most formal and measurable of the available feedback mechanisms. Another secondary use of surveys is as …