Content Creator, Coach, Author
Browsing Category
You have heard the saying that teenagers today have large disposable incomes – certainly more than I ever had as a pimply teenager. But unless you target this market, then enticing this demographic group to spend big with you will probably not happen. Kids now days just don’t spend their money on haberdashery. You do …
Gathering information about your competitors is easier than you think, and you can do this without a hint of espionage, or needing to call in the services of MI5, the CIA, KGB, or any other secret organisation. In fact, if you know where to look, then important operational information about your competitor is freely and …
The incidence of high blood pressure has increased across this generation. The use of portable electronic devices has also increased across this generation. Therefore portable electronic devices must cause high blood pressure. Hmmmmm, hardly. But this is the concept of Fuzzy Logic. Obscure correlations occur everywhere, and usually, the more obscure the correlation is the …
You will use multiple communication channels, and the message that you communicate will be the same albeit maybe with different words or images or video. Frequently we can become so consumed with the wording on a brochure or mailer or letter that we develop perfection procrastination. Perfection procrastination is a state that develops when the …
Rome was not built in a day, but it was just about flattened in one. Growing your business is a fine balancing act. Sure we all want to have exponential growth, but all too frequently, this growth curve is not sustainable and things tend to implode quickly. The absolute classic business killer is cash flow. …
When I was much younger, the term business intelligence evoked images of industrial espionage which usually contained a Mission Impossible type scene. My vision could not have been further from the truth. Business Intelligence is a complex subject and this blog entry will hardly do it justice, however, we will try and scratch the surface …
Deep down inside most of us, we harbour desires and ambitions of being unique, innovative; a trend setter. We should not abandon these personal attributes. This is what drives progress – being able to see something that others don’t, being the first with a new service or product, creating new processes that capitalise on efficiency, …
We have written a swag of posts that cover aspects of sales and marketing. Some of it has been in-depth, some superficial, some targeted and some general in nature. The common point has always looked at a common theme or action or idea that can be implemented. The information has been largely industry generic but …