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We all know that apples are available all year round. Oranges also form part a greengrocer’s standard year-round stock item. But apples and oranges are not locally harvested year-round. For apples to be available 12 months of the year, they are picked at harvest time, and then stored in nitrogen cold stores – this is …
Sales incentives, such as packaged deals, time limited price discounts, finance offers, etc are designed with two main aims in mind: You want to influence a customer to purchase now from you, and You want market capitalisation via an awareness campaign but ultimately you would prefer to eliminate your competitors influence. And that is fine …
Felix, from The Odd Couple, got it right: Never assume otherwise you will make an ASS out of U and ME. An assumption is a conclusion that one makes based on no or little information. Some assumptions might be correct, but unless you can somehow verify or collaborate what you are assuming, then there is …
Although the title may suggest it, this is not about selling dipsticks or selling to dipsticks, although the possibility of exploring this further appeals to me the more I re-read the title. Dipstick selling is the processes of periodically interrogating your customer to make sure they are still following your sales pitch – much like …
If you have sat in a marketing class or have attended a marketing seminar, lecture, talk, webinar, etc you will have heard the following mantra: CALL TO ACTION. It may not appear to be uber important to your marketing activities, but without a call to action of some sort, then it is difficult to measure …
Deep down inside most of us, we harbour desires and ambitions of being unique, innovative; a trend setter. We should not abandon these personal attributes. This is what drives progress – being able to see something that others don’t, being the first with a new service or product, creating new processes that capitalise on efficiency, …
Pricing can be a difficult concept to master. There are a number of schools of thought that come into play. We will have a look at a couple of them here as they all have advantages and disadvantages and some are better suited to different market. We will also have a look at influencing factors …
The best engineers are those that can solve the hard problems. The best general practitioners are those that can treat a wide range of conditions. The best retailers are those that are experts in their products. Hold on, did I just hear a collective argh from the sales schools? Shouldn’t the best retailers be the …
Your products need to be matched to your customers. There is little call for gas heaters in the tropics, consequently it will be difficult to find a retail outlet selling gas heaters in Bali, likewise, jumpers and long johns will be slow sellers. It can be a thin line between bringing an innovative new and …